Terms of Service

Who you are contracting with

The Service is provided by Simplafy Inc., a corporation registered in the State of Delaware, United States, doing business as Private Car Finder. Throughout these Terms, “Private Car Finder” means Simplafy Inc. “Reach” is a product name of Simplafy Inc.

The Service is a tool: you are the sender

Private Car Finder provides software that helps your dealership send messages, source listings, and manage conversations. You direct what is sent, to whom, and when. For all messaging you originate through the Service, you, not Private Car Finder, are the “sender,” “originator,” and (where applicable) the message content provider under laws such as the U.S. Telephone Consumer Protection Act (TCPA), the CAN-SPAM Act, and Canada’s Anti-Spam Legislation (CASL).

Private Car Finder acts as a service provider / processor that transmits messages and processes data on your behalf and under your instructions.

Messaging numbers and connected accounts

The Service sends messages through a phone number provisioned and managed by Private Car Finder as part of your membership, or, if you choose, through phone lines and other communications accounts (email, calendar) you connect. For any accounts you connect, you are responsible for opening and maintaining them and for the fees, terms, and acceptable-use policies of those providers.

You authorize Private Car Finder to configure and operate the messaging on your behalf, including registering and managing A2P 10DLC brands and campaigns with The Campaign Registry and comparable Canadian messaging registrations. Your dealership is the registered brand of record for your messages, and you are responsible for the consent behind them and for keeping your registrations accurate and in good standing.

SMS Terms

Simplafy Inc., doing business as Private Car Finder, sends account notification text messages to registered users of the Service who have added and verified a mobile number in their account settings. Messages relate to activity in your own account, such as a new lead, a customer reply, a booked appointment, or a billing or system issue that needs your attention.

Message frequency varies based on activity in your account. Message and data rates may apply, depending on your carrier and plan.

You can stop these messages at any time by turning off SMS notifications in your account settings or by replying STOP to any message. Reply HELP for assistance, or email support@privatecarfinder.com.

Carriers are not liable for delayed or undelivered messages. Your mobile number, opt-in record, and message content are handled as described in our Privacy Policy. We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes.

Your compliance responsibilities and representations

You represent and warrant that, for every person you contact through the Service, you have obtained and maintain records of all legally required consent (including prior express written consent where required) and that your outreach complies with all applicable laws and carrier rules, including the TCPA, CAN-SPAM, state telemarketing and “mini-TCPA” laws, and applicable Do-Not-Call rules in the United States, and CASL, PIPEDA, and provincial consumer-protection laws in Canada.

You are solely responsible for the content of your messages, your consent and opt-out records, honoring opt-out requests, respecting quiet-hours and frequency limits, and identifying yourself and your business in your messages. You will not contact anyone who has opted out or who has not consented.

Acceptable use

You agree not to use the Service to send unlawful, deceptive, misleading, harassing, or unsolicited messages; to send content prohibited by carriers (such as messages relating to illegal activity); to contact individuals without a lawful basis; or to violate any third party’s rights. We may throttle, suspend, or terminate access, with or without notice, for conduct that violates these Terms, breaches carrier or messaging rules, or creates legal or deliverability risk for the platform or other customers.

Your data and content

As between the parties, you own the lead data, contacts, and message content you upload or generate (“Customer Data”). You grant Private Car Finder a limited license to host and process Customer Data solely to provide and improve the Service. You are responsible for the accuracy of Customer Data and for having the right to provide it to us. Our handling of personal information is described in our Privacy Policy.

Free trial, subscriptions, and billing

The Service may be offered with a free trial. After the trial, continued use requires a paid monthly or quarterly membership. Fees are billed in advance and, except where required by law, are non-refundable. Plans renew for successive periods until cancelled; you may cancel at any time, effective at the end of the current period. We may change pricing on notice for upcoming periods.

Indemnification

You will defend, indemnify, and hold harmless Private Car Finder and its affiliates, officers, and staff from and against any claims, damages, penalties, fines, and costs (including reasonable legal fees) arising out of or related to: (a) your messages or outreach; (b) your lack of required consent or your failure to honor opt-outs; (c) your Customer Data; (d) any accounts or phone lines you connect to the Service; or (e) your violation of these Terms or any law or carrier rule.

Disclaimers

The Service is provided “as is” and “as available,” without warranties of any kind, whether express, implied, or statutory, including any implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that messages will be delivered, that the Service will be uninterrupted or error-free, or that the Service, on its own, makes your outreach legally compliant; compliance depends on how you use it.

Limitation of liability

To the maximum extent permitted by law, Private Car Finder will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenues, or data. Our total liability arising out of or related to the Service will not exceed the amounts you paid to us for the Service in the three (3) months before the event giving rise to the claim. Some jurisdictions do not allow certain limitations, so parts of this section may not apply to you.

Suspension and termination

You may stop using the Service at any time. We may suspend or terminate access for breach of these Terms, non-payment, or legal or security risk. On termination, your right to use the Service ends; we will make Customer Data available for a reasonable period on request, after which it may be deleted.

Governing law and venue

These Terms are governed by the laws of the State of Delaware, United States, without regard to its conflict-of-laws rules. The exclusive venue for any dispute arising out of or relating to these Terms or the Service is the state and federal courts located in the State of Delaware, and both parties consent to the personal jurisdiction of those courts.

If you use the Service in Canada, mandatory consumer-protection laws of your province continue to apply to you and nothing in these Terms limits rights you cannot waive under them.

Changes to these Terms

We may update these Terms from time to time. Material changes will be posted here with an updated date, and your continued use of the Service after changes take effect constitutes acceptance.